In this scenario, some attitudes have collaborated so that companies that have consciously assumed their digital transformation are able to integrate IT and business. Here are some pointers on how to achieve this: Promote IT and business integration by increasing operational efficiency From the creation of a high performance IT team to the adoption of innovative solutions and methods, the effort to increase operational efficiency is essential for the integration between areas to happen in a harmonious way. The technology manager has the technical knowledge of the professionals he leads in his favor, but he faces the challenge of also engaging them in obtaining business results. Thus, in addition to providing solutions for the marketing team to be able to analyze data and enhance the brand in the market, for example, it is essential that IT define and measure indicators that demonstrate the evolution of the actions taken. This requires investments in infrastructure, contracting ser...